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CURRENT.

CURRENT is a premium hydration and clean-energy brand built from nothing: identity, a two-line system, sixteen cans, a wall of CGI worlds, lifestyle and a full month of content in month one, then a brand that keeps compounding month over month.

A Build, then four months of Engine + Campaigns with the Agency.

CURRENT
01 IDENTITY · real work Identity & flavor system
  • Naming + the water-current concept
  • 10 logo directions explored, 1 final
  • 3 colour systems considered
  • Type + 8 layout studies
  • 7-page brand guidelines
Final, the brand we shipped
The R&D behind it, everything we explored
02 PACKAGING / 3D / CGI · real work Sixteen cans + botanical, water & energy CGI worlds
  • Hydration + Performance lines
  • Eight flavors, front and back
  • Botanical, water and energy CGI worlds
  • Hero stills + line-up renders, no studio or set
Final, hero frames
The R&D, every flavor, world and angle
03 LIFESTYLE · real work In-use & motion, the brand in the world
  • Lifestyle stills, brand in the world
  • 8 brand-in-use, varied people
  • 3 short product loops (5s)
Final, hero frames
The R&D, the full range
04 SOCIAL · real work A month of social
  • A full month, 4 weekly themes
  • 32 posts pulled from the month's work
  • Feed, story + size-set exports
Week 1The product, in every light
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 2The ritual, in use
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 3Texture and ingredient
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 4Brand and editorial
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Your money, over time

What a typical month could look like

Month one is the foundation. After that, each subscription month can flex to whatever the brand needs next. A few of the shapes a month can take.

A flavor-launch month$30–45k agency

A new can shot end to end, a CGI hero film, launch social and a landing page.

A brand-refresh month$25–40k agency

Refit the identity, new key visuals, an updated motion system and templates.

A seasonal-campaign month$30–50k agency

A full seasonal concept: key art, lifestyle, out-of-home and a coordinated social burst.

A content-engine month$20–35k agency

Thirty social posts, eight reels, stories and paid cutdowns, all on-brand.

A retail + cooler month$25–45k agency

Shelf, cooler, POS and in-store, built from your locked identity.

A 3D / CGI month$35–60k agency

Photoreal liquid worlds and a CGI hero film, with no studio or set.

A broadcast + paid month$40–70k agency

A thirty-second spot with cutdowns and bumpers, cut for TV and paid social.

A creator + UGC month$15–30k agency

A creator content kit, UGC templates and a batch of creator-style assets.

A festival / activation month$25–45k agency

An on-the-ground activation: booth, sampling kit, signage and event social.

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