← All work

ODE.

A premium audio brand built from nothing: identity, the ODE One and ODE Go, a lifestyle campaign and a full month of content in month one, then a brand that keeps compounding month over month.

A Build, then three months of Engine + Campaigns with the Agency.

Visit the live site →a live concept store
ODE
01 IDENTITY Identity & brand system
  • Naming + positioning
  • 10 logo directions explored, 1 final
  • 3 colour systems considered
  • Type system + 15 layout studies
  • 7-page brand guidelines
Final, the brand we shipped
The R&D behind it, everything we explored
02 PRODUCT ODE One & ODE Go, product
  • Hero frames, the One and the Go
  • Product on multiple angles, seamless
  • Macro detail, mesh, yoke, driver
  • Packaging, PDP and family sets
Final, hero frames
The R&D, every angle, macro and surface
03 LIFESTYLE The ritual: lifestyle, in-use & motion
  • Lifestyle, the One in context
  • 8 brand-in-use, varied people
  • 3 short product loops (5s)
Final, hero frames
The R&D, the full range
04 SOCIAL A month of social
  • A full month, 4 weekly themes
  • 32 posts pulled from the month's work
  • Feed, story + size-set exports
Week 1The product, in every light
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 2The ritual, in use
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 3Material and detail
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 4Brand and editorial
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Your money, over time

What a typical month could look like

Month one is the foundation. After that, each subscription month can flex to whatever the brand needs next. A few of the shapes a month can take.

A product-launch month$30–45k agency

A new colourway or SKU shot end to end, a hero reveal film, launch social and a landing page.

A brand-refresh month$25–40k agency

Refit the identity, new key visuals, an updated motion system and templates.

A seasonal-campaign month$30–50k agency

A full seasonal concept: key art, lifestyle, out-of-home and a coordinated social burst.

A content-engine month$20–35k agency

Thirty social posts, eight reels, stories and paid cutdowns, all on-brand.

A retail + OOH month$25–45k agency

Billboard, transit, shelf and in-store, built from your locked identity.

A 3D / CGI month$35–60k agency

Photoreal product worlds and a CGI hero film, with no studio or set.

A broadcast + paid month$40–70k agency

A thirty-second spot with cutdowns and bumpers, cut for TV and paid social.

A creator + UGC month$15–30k agency

A creator content kit, UGC templates and a batch of creator-style assets.

A new-market month$25–45k agency

Localized identity, translated campaigns and market-specific social.

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